Tag Archives: advertising

Big Pharma; Even Bigger Advertising

January 08, 2018; Big Pharma’s Big Advertising; That “scientific aura” really moves the merchandise. Commentary by Ralph Campbell, MD (OMNS Dec 31, 2017) TV advertising and magazine advertising—sometimes 2 to 3 standard pages for a single drug—is expensive. So why do the drug manufacturers do it? Simple– because it is effective. Advertising experts carefully construct […]