Commercial Freedom of Speech

http://www.naturalproductsinsider.com/hotnews/54h14124629.html

Here is the wording I am referring to:

SAN DIEGO--The U.S. District Court for the Southern District of California handed the Food and Drug Administration (FDA) a partial victory in a lawsuit filed by Joel D. Wallach, D.V.M., N.D., and American Longevity against the agency's enforcement of the third-party literature section of the Dietary Supplement Health and education Act of 1994 (DSHEA), which the company contends is unconstitutional. At the center of Wallach vs. Crawford is the argument that the DSHEA section 21 U.S.C 343-2(a) restricts free speech because it limits use of the Physician's Desk Reference (PDR) section on magnesium in third-party literature to consumers by dietary supplement companies. Thus, the company sought to invalidate FDA's enforcement policy against such literature.

The court upheld the company's right to sue to invalidate the statute, but not the related FDA enforcement policy. However, the judge also concluded the FDA cannot use its intended use policy to block scientific literature with health claims that satisfy the statutory exemption ; the court sided with the company on use of disclaimers to satisfy the exemption.

In issuing its judgment, the court further stated such literature is not inherently misleading , and any restriction placed upon it must be evaluated under the test for evaluating commercial speech ( Central Hudson vs. Public Service Commission ). By this test, the third-party literature section of DSHEA was deemed constitutional.

[Commerce is a trust? Commercial speech involves promises by manufacturers and/or distributors (fiduciaries) to consumers/customers (beneficiaries)? I'll bet that commerce conducted in FRN's implies a trust relationship because the debt is never finally paid, only discharged. The problem with this analysis is that such a trust would imply that the consumers were the fiduciaries (who never finally paid) and the manufacturer/distributor would be the beneficiary who was never paid and thus occupied the position of a perpetual creditor. None of that makes sense to me. There must be some other explanation.]

American Longevity will appeal the court's decision to uphold the constitutionality of the statute and will further seek an injunction to permit the dissemination of the PDR section on magnesium without any company promotional material.